So, if you’re like the many people paying attention to issues related to fair trade coffee, you may be asking yourself, what is fair trade, anyway? Well, in simple terms, fair trade keeps small farmers on a level playing field and offers them opportunities to generate revenue from their product through coffee industry leaders like Covington Coffee Company.
Covington Coffee Company CEO Mort Covington recently communicated with some of our fair trade farmers across the world, in countries like Colombia, Ethiopia, and Indonesia. His message to these farmers is that the company is more committed than ever to ensuring that our relationship with them remains strong and most of all, fair.
One such fair trade coffee farmer is Balinda, and Mort Covington recently spoke to her while she was working near her Ugandan farm.
It is important to Covington Coffee Company to maintain fair trade coffee business practices with our friends like Balinda. Millions of cups of coffee are poured each day thanks to Covington Coffee Company and its industry-leading products – but none of that would be possible without people like Balinda!
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